Davor Zelić

Visual Designer

Meet Davor, our Visual Designer, whose love for design and technical know-how, create a combination that elevates Oak Theory's projects to new heights.

Throughout his professional journey, Davor has taken on numerous projects, fearlessly leading them from conception to execution. His most remarkable feat to date was designing, prototyping, and testing a B2B e-commerce platform for one of Croatia’s largest companies. After an intensive development period, which included conducting rounds of user interviews and crafting a robust information architecture, the product launched in February 2024 to rave reviews and an impressive $180,000 in sales within the first month. As a testament to Davor’s exceptional work, SAP ERP even integrated certain components he built, repurposing them for other partners.

Davor’s design philosophy is deeply influenced by the legendary Massimo Vignelli and Paul Rand, but it’s his empathy, understanding, innovation, and commitment to creating meaningful user experiences that truly set him apart. He’s the kind of designer who gets his best ideas in the most unexpected places—like in the shower. “I have this problem where I don’t have a pen and paper to write it all down, and once I get out of the shower, I forget most of it,” Davor admits with a chuckle.

When he’s not immersed in design challenges, Davor unwinds by downhill mountain biking, relaxing with friends, gaming, or enjoying a movie night with his fiancée Andrea.

Davor’s unwavering dedication to excellence continues to shape Oak Theory’s evolving creative identity, one groundbreaking innovation at a time. After all, you don’t know what you need until you discover it.

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