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Product Design
We design user interfaces for mobile and web apps that are human-centered, increase conversion, and are enjoyable to use.
Our approach
We approach all product design projects with the question of how we can optimize the “flow”.
We approach all product design projects with the question of how we can optimize the “flow” and product experience to be intuitive to use. We focus on keeping visitors engaged with keeping key messaging at the forefront while weaving in your unique design elements that reflect your brand experience.
Marrying functional design with brand identity, Oak Theory ensures that the product experience is recognizable as the company’s own.
Accessibility is also a key component of our product design approach, which ensures that the experience is inclusive for all who are using it.
TOOLS WE USE
Our Capabilities
Product design services specific to your business
Web Applications
Looking to build a light application that still performs like an app but isn’t exactly a SaaS application? We’ve got you covered. From high fidelity wireframes and journey maps to no-code driven applications we got your back from start to finish.
SaaS Platforms
Make sure you are building or rebuilding your next product right. We specialize in making complex systems feel easy for the user.
Mobile Applications
Launch your next app with confidence, whether it’s iOS or Android we make sure your app is designed to be developed with ease.
Design Libraries
Our secret sauce is in our design libraries. Whether you are looking for a simple design system or a highly detailed pattern library, we’ve got it covered.
Developing a product from scratch is not easy. And if you want it to truly succeed — particularly in today’s market — you need someone on your team who knows how to design experiences that are as beautiful as they are functional.
You need someone who knows what makes a mobile or website app work, who can marry form with function so seamlessly that people forget they’re using an app or website at all. You need someone like us: Oak Theory, a product design studio based in New York City, San Francisco, and Warsaw with over 20 years of combined experience, helping businesses just like yours build products their customers love.
Here’s How Design Thinking Will Give You Business Value
Although as a product design studio we’re always focused on creating stunning, user-centered, mobile and web apps that are intuitive to use — we have a business heart. And because of that, we never lose sight of the fact that all our design efforts ultimately serve to increase conversation and drive your sales figures to higher highs.
Our practical approach means we begin all product design projects with the question of how we can optimize the “flow” and product experience, in order to make it intuitive to use. Combining functional design with brand identity, our studio ensures that your product experience is recognizable as belonging to your company.
Our unique value add as a design studio has always been about understanding how design can help your product ‘translate’ into the diverse languages your audience speaks: through emotion, storytelling, and cultural sensitivity. That’s why accessibility and inclusivity is also a key component of our product design approach, so that you can build trust with your users and, ultimately, not miss out on any growth opportunities.
Our team has presented as the augmented product design team for startups to assist in demoing the product to investors and have helped our startup’s close rounds of funding
Director of Product & Strategy
The Oak Theory Product Design Process To Success
Picture this: you’ve decided to work with us – and now, we’re sitting around a table with Danish pastries, about to embark on the product design journey of our lives. This is how the scene would unfold…
We always kick off by listening to you, which usually results in a deep dive into your goals and your constraints; then, we’re free to construct a clear plan to design and development.
By executing an agile approach to all of our work, we validate our decisions throughout our entire process:
We gather your requirements: business goals, user personas, key use cases, competitive analysis, industry best practices, site mapping.
This includes user journey mapping, UX audit, and a WCAG 2.0 accessibility check.
Depending on your requirements and the nature of your project, we can also offer user research. This includes qualitative and quantitative research, as well as unmoderated and moderated user testing.
In this stage, we design low-fidelity wireframes, design explorations and approaches, discuss visual direction, develop an UI concept of key screens.
During this part of the process, we create a high-fidelity clickable prototype, iconography, illustrations, and animations.
We deliver you an UI kit based on atomic design system, including design guidelines for your development team.
We’re here for you. Let’s craft a stellar product design that drives commercial success and works with your user.
Never make your users frown. Discover mobile and web app product design solutions that work with your audience.
Every $1 invested in product design & UX results in an average return of $100
90% of users have stopped using an app due to poor performance.
32% of the customers would leave a product they loved after just one bad experience.
Let’s Get Your Product Design to Deliver a Seamless Experience, Every Time.
If you’ve ever tried to use an app with bad design, you know how frustrating it can be. Let’s protect your product from that, and create a design that will get your users happy, and converting.
Get in touch with us today – we’d love to chat with you (and we’d also love any excuse to have another cup of coffee).
Frequently Asked Questions
Immediately after you drop us a message we reach out to set up a friendly call with you. Speaking to you in person is important to us, as it gives us a better glimpse into your world, ambitions, and reservations—and how to best serve you as partners. We’ll delve into the specifics of your project, sounding out how our creative solutions align with your vision and if we’re a good fit for each other. As a team of creatives passionate about embracing diverse perspectives, we also won’t be able to stop ourselves thinking (at least a little bit) about how to captivate your audience and make your brand zig when everyone else’s zags.
Don’t worry—many of our clients feel a bit lost when facing the often intimidating mountain of a new project, and creatives like us thrive in a little bit of initial uncertainty. It’s our standard practice to conduct a consultation before starting any project; this ensures that we establish a clear and well-informed starting point, setting the stage for a journey where the road ahead is distinctly defined. An integral part of our process involves diving into wide-circle brainstorming sessions, where we explore and generate many paths to success. In order to get clarity on tangible next steps, we host workshop sessions to precisely define your project goals, create an MVP, or project a strategic roadmap that everyone can get behind with confidence.
Efficiency is paramount to us. We believe in delivering high-quality results no matter what, and we always do our best to meet your expectations. In our experience, the duration of projects can vary significantly, based on complexity, scope, feedback loops, as well as your specific requirements. During initial discussions, we will delve into the specifics of your project, which will allow us to provide a clear and transparent estimate of the timeframe required straight away, ensuring your project runs a bump-free course from start to finish.
In all our projects, we’re driven by our absolute faith that, when we put diverse creative minds together to solve a problem, magic happens. That’s why we’ve layered our team like a vibrant quilt of varied experiences and backgrounds—the result is a daring collective that pioneers transformative design and helps clients outsmart even the most complex stalemates. We believe that diversity in all its forms fosters creativity and accelerates innovation, a thesis we have proven in the work we have created for our clients time and time again. From breaking brand patterns with a powerful reframe to reimagining your brand presence through audience-tuned design perspectives, we sculpt vivid creative viewpoints into functional solutions that resonate well into tomorrow. Our results show it; client testimonials prove it.
What our clients are saying
Diversity is not our initiative, it’s our DNA