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Branding / web design & Development

Redefining Hormonal Healthcare with
Jayla Health

Crafting a User-Centric Presence to Support Women’s Hormonal Health

About
Jayla Health is a pioneering company in women’s hormonal healthcare, offering at-home hormone test kits that help women identify symptoms of perimenopause and menopause. Their business model goes beyond testing by connecting users to clinicians via telehealth, enabling personalized treatment plans that include medication and lifestyle support. Through innovative healthcare UX design, Jayla Health is committed to acting as a comprehensive resource for women – and we were thrilled to support them in this amazing journey.
THE CHALLENGE

Women have often felt underserved in hormonal health, lacking resources and support to navigate these changes. Jayla Health recognized this gap and aimed to create a digital platform that combined professional healthcare services with a supportive community space.

Feeling like their existing website didn’t meet their mission’s needs, Jayla Health sought a partner to develop a comprehensive website that streamlined the purchase of At-Home Hormone Test Kits, provided reliable symptom mapping, facilitated telehealth connections with menopause healthcare providers, and promoted community engagement, all to build trust and support their audience.
WHAT WE DID
OUR APPROACH
We started by deeply understanding Jayla Health’s audience—women navigating the complexities of hormonal changes. This understanding was crucial for crafting a platform that resonated with their needs and experiences, and striking an inclusive tone. We conducted interactive stakeholder workshops to immerse ourselves in Jayla’s mission, vision, and goals. Through these workshops, we gained valuable insights into the company’s objectives and how they aligned with the needs of their target audience.
OAK THEORY'S CONTRIBUTION
With a clear understanding of the audience, we turned our attention to the brand’s identity. We knew that the branding needed to be warm, inviting, and trustworthy while maintaining a professional tone. Our design team developed a visual identity that combined these elements, using soothing color palettes, modern typography, and relatable imagery. This visual direction ensured that Jayla Health felt both approachable and credible, positioning it as a caring leader in hormonal healthcare.

Our next focus was on the website’s design, which needed to seamlessly guide users through their journey—from learning about symptoms to purchasing test kits and accessing telehealth services. We designed a user-friendly interface with clear calls-to-action, intuitive navigation, and a welcoming layout. By mapping out distinct user journeys, we made sure that every visitor could easily find the resources they needed, whether they were looking to understand their symptoms, connect with a healthcare provider, or learn more through educational content.

Content was a key pillar of our approach. Jayla Health wanted to be more than just a product provider; they aspired to be a trusted resource for women’s hormonal health. We integrated a comprehensive blog and resource section into the website, featuring expert advice, lifestyle tips, and the latest research on hormonal health. This content was optimized for SEO, ensuring that women searching for guidance could easily find Jayla Health online.

To foster a sense of community, we incorporated features that encouraged user interaction and engagement. Jayla Health’s platform now includes options for live and virtual events, allowing women to connect, share experiences, and learn from experts in real-time. These elements were designed to build a supportive environment where users feel understood and empowered, enhancing their overall experience with the brand.

WORDS FROM OUR CLIENTS

“OAK THEORY was incredibly responsive and detailed, which was fantastic given the tight timeline. Items were delivered on time and sometimes ahead of schedule. The team was very responsive to our opinions, but was also able to translate our vision in a way that made sense design and functionality-wise.”

— Antonia Walters, Co-founder, jayla health, inc.
the results

By approaching the project with empathy, strategic design, and a focus on community, we were able to help Jayla Health create a digital presence that not only met the needs of its audience but also exceeded their expectations, providing a holistic and supportive experience in women’s hormonal health.

The launch of the new website and brand identity received enthusiastic feedback and overwhelming positive sentiment. Women felt that Jayla Health was a trustworthy and valuable resource, addressing their needs in an often-overlooked area of healthcare.

Post-launch analytics showed a significant increase in user engagement. Visitors spent more time on the site, exploring blog content and utilizing the resources provided. The user-friendly design and clear navigation contributed to a seamless and enjoyable experience.

By providing reliable information and fostering community, Jayla Health successfully positioned itself as a leading resource in women’s hormonal health. The professional yet warm brand identity built trust, encouraging more women to turn to Jayla Health for guidance and support.

Clear calls-to-action and a streamlined checkout process led to an increase in the purchase of At-Home Hormone Test Kits. The website’s intuitive design made it easy for users to find what they needed and take action, resulting in higher conversion rates.

In the Spotlight: Jayla Health on NYC’s PIX11 News
We’re so proud to see Jayla Health making waves with their recent feature on PIX11 News! Co-founder Antonia Walters and Dr. Zoe Rodriguez shared the platform’s mission to support and educate those navigating menopause, spotlighting the innovative tools and resources we helped bring to their audience. It’s incredible to witness the real-world impact of this project, and we’re grateful to have partnered with Jayla Health on their journey to redefine hormonal healthcare.
CONCLUSION
Jayla Health’s partnership with Oak Theory showcases the power of strategic design and thoughtful branding in creating meaningful connections with audiences. By understanding the unique needs of women navigating hormonal health, we helped Jayla Health build a digital presence that was not only visually appealing but also deeply supportive and informative.
WHAT WE MADE

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