We partnered with Eyeview’s VideoIQ team to design a tool to automate the audience creation workflow that we eventually called the Audience Management Tool or AMT.
To setup every campaign, the operational team spent a lot of time manually searching, identifying, and building audience groups making setup process both operationally inefficient and the work experience tedious.
We partnered with Eyeview’s VideoIQ team to design a new feature on the platform that we called the Audience Management Tool or “AMT” for short. While there were many metrics measured for success, our primary goal was to make campaign management scalable, more efficient, and making the teams’ work on the platform more pleasant.
From the start, we knew this was a project that we needed to invest a good amount of time discovering, planning, and reassessing before starting any design work.
This product would be used by and depended on by almost all of the internal departments. That meant we had to really capture the user experience from all sides of the operation and lay out the architecture before going into any design. Our team spent a lot of time interviewing and understanding all user experience with the current platform.
We planned our design work alongside the client’s frontend and backend development teams.
Throughout the design and development of the AMT, we scheduled user testing check-ins to test out the features as we developed it. Testing as we went was an important part of checking the design flow as well as getting user adaptation to a new tool.
Working within the existing brand guidelines, we updated the branding introducing new colors and fonts improving user experience.
Sign up to receive the latest digital insights, news, and expert advice delivered straight to your inbox.