community / branding
Growth Blazers
Growth Blazers was branching off from a different company, we came in to reinvent their brand — creating a totally fresh and clean visual identity to stand out from the crowd.
Background
Growth Blazers (GB) is a community of success-driven marketers and growth leaders from all over the world, who come together to share, support, and strategize in a single, high-growth ecosystem. They offer a global infrastructure that provides professionals with access to the latest growth strategies.
Networking is a critical component of success for marketers, business people, and future leaders. Growth Blazers is pioneering a new way to foster a networking community centered around growth and professional advocacy. We worked together to develop a brand image that was relatable, modern, approachable, and simple in order to stay competitive with their industry peers.
WHAT WE DID
Challenges & How we solved for it:
- Identifying the master brand for GB and differentiated sub brands for each summit through visual elementsIdentifying the master brand for GB and differentiated sub brands for each summit through visual elements (colors and graphic elements)
- Maintained visual consistency across all slides with varying content types- copy heavy, graphic heavy, visuals
- Editable format for future iterations of the deck.
- SWOT analysis of competitors, choosing graphic elements and a color palette that differ in style from the rest.
- Creation of design in a graphic editor and transfer to google slides
branding
We designed Growth Blazer’s logo, developed a color palette and overall visual approach, and built tangible visual assets to use for their website and marketing materials.
With clear brand goals identified and a team ready to launch their new identity, we also designed prospectus sponsorship decks and landing page banners for their conferences. After the relaunch, GB doubled their home page conversions and have brought on significant clients and business partners to scale their offerings. Growth Blazers strives to be a dominating community hub for growth marketers in the industry — they’re off to a hot start, and this is only the beginning.
Words from our client
“Every brand marketer knows that it is almost impossible to find a design agency capable of turning your vision into reality and delivering the project within the predefined timeframes, still keeping it high-quality. Every rule has exceptions, and I am so happy that we’ve found OAK Theory!
It took only a few discovery calls with Vee and Hannah to nail down the Conferences homepages and sponsorship prospectus redesign concepts. We enjoyed working with the team, and the final results exceeded our expectations. Most importantly, after we relaunched the conversion rate on the landing pages doubled, we could 3x the revenue from the sponsorships. New big brands like Salesforce joined. Modern and professional design helped us build trust, and we were able to charge a premium.
Finally, we’re proud to work with OAK Theory as they support inclusion as our core value of making the strate-gies Silicon Valley’s fastest growing companies use available to ALL founders and marketers.