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Visual Identity / Landing page
Growing 3Roots into a Movement with Strategic Visual Identity and Landing Page Design
How a Thoughtful Digital Presence Helped Spark Connections Between Filmmakers and Investors.
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About
3Roots is an ambitious startup with a big mission: to bring independent filmmakers and passionate investors together. They came to us wanting to build a timeless brand and platform, rooted in creativity and collaboration. The challenge, however, was that they needed help telling their story in a way that would resonate with their diverse audiences: filmmakers looking for funding, donors eager to support the arts, and philanthropists driven by purpose.
The Challenge
3Roots aimed to create more than a brand—it was about establishing a platform rooted in connection, growth, and creativity.
Every element, from the visual identity to the landing page, needed to embody these values while also inspiring action. The goal was to design a space where filmmakers and investors could connect effortlessly, collaborate meaningfully, and work toward something greater together.
What We Did
- Brand Strategy Workshops
- Visual Identity Design and Development
- UX/UI Wireframing
- Landing Page Design
- WordPress Website Development
- Customer Journey Mapping Consulting
Our Approach
We started with strategy workshops to dig deeper into 3Roots’ audience What inspires them and how we could bridge the gap between creators and funders. Our approach brought together insights from the client and practical techniques refined over years of experience working in WordPress.
We broke it down into: filmmakers needing resources and opportunities, investors wanted confidence their contributions would make an impact, and philanthropists sought meaningful ways to support the creative world. Armed with these insights, we mapped out how 3Roots could speak directly to each of these groups while staying true to their mission.
The name “3Roots” came with its own built-in metaphor—connection, growth, and strength. Drawing inspiration from trees, we created a visual identity that embodied these ideas. The earthy color palette—deep greens and neutral tones—symbolizes grounding and organic growth, while the slightly whimsical yet elevated design adds a sense of creativity and possibility.
Typography played a key role in the brand’s personality. We chose elegant serif fonts for headers to evoke sophistication and timelessness, while we used clean sans-serif fonts for body text to ensure readability. Together, these elements gave 3Roots a brand that feels approachable yet ambitious, inviting audiences to connect and grow something bigger than themselves.
Typography played a key role in the brand’s personality. We chose elegant serif fonts for headers to evoke sophistication and timelessness, while we used clean sans-serif fonts for body text to ensure readability. Together, these elements gave 3Roots a brand that feels approachable yet ambitious, inviting audiences to connect and grow something bigger than themselves.
3Roots needed a mighty landing page that could do it all—tell their story, drive engagement, and generate leads—all while feeling visually polished and professional. As a WordPress development agency, we crafted a custom platform that met 3Roots’ needs for scalability and functionality. Here’s how we made it happen.
- A Layout That Flows Naturally: We started with a UX wireframe to map out the structure of the site, ensuring an intuitive experience for users navigating the 3Roots story. The structure was designed to guide visitors seamlessly, moving from emotional storytelling at the top to actionable content below. The UI UX wireframe provided the foundation for translating their vision into an engaging digital experience, and the hierarchy ensured that key sections, like the mission and audience benefits, stood out without overwhelming the user.
- A Journey Through Story and Purpose: From the bold opening headline—“And yet…countless stories untold”—to the carefully crafted industry highlights, every detail was designed to guide visitors through the 3Roots narrative. The clean, scrollable layout offers a seamless experience, ensuring users can focus on each section without feeling overwhelmed. By giving every element its own space, the page invites exploration while keeping the story clear and compelling
- Visuals That Connect: The design incorporated earthy tones and elegant typography that tied back to the 3Roots visual identity. Real, authentic imagery showcased filmmakers and supporters, creating an emotional connection with visitors. These visuals not only humanized the brand but also reinforced its community-focused mission.
- Call-to-Actions That Lead with Purpose: CTAs were carefully placed throughout the page to drive user engagement. With clear, high-contrast buttons like “Learn More” and “Get Involved,” visitors always knew where to go next. The messaging was simple, direct, and aligned with the brand’s inclusive tone, encouraging action without feeling pushy.
THE RESULTS
Our partnership with 3Roots delivered results that speak for themselves: a visual identity that captures the heart of their mission and resonates with their audience, a strategic landing page design that drives interest and sparks action, and a WordPress website that positions 3Roots as a leader in its field.
Ready to Grow Something Big?
From landing page design to visual identity creation, our wide range of services helps brands like 3Roots connect with their audience and make their mark. Whether you’re looking for a landing page design agency or something different, let’s create something meaningful together. Contact us today to start your journey.
WHAT WE MADE
