BRAND IDENTITY STRATEGY
Solve your brand identity crisis - lead with customer-centric strategy
Gain clarity over your brand identity.
You know that feeling when you’re in a group for the first time and someone asks, ‘tell us a bit about yourself’?
Suddenly, it feels like you’re drawing a blank – what could you possibly say in such a short time, to express the depths of your personality?
We’ve found that branding consulting is a little bit like that, and oftentimes when we ask our clients to tell us about their brand, they also draw a blank.
They will share with us what problem they solve for their customers, what they’re selling – but will struggle to express to us who they are.
If you’re facing the same issue, you can trust that our branding agency will solve this problem for you without causing your team to have an existential crisis, so that your brand will communicate the uniqueness of who you are, connect with the right customers, and deliver solid sales results. Here’s how.
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Your branding strategy reflects your ultimate vision
Many businesses get self-conscious when it comes to building their brand identity. They start questioning whether they should aim for mass appeal at the cost of their quirkiness, if they should edit themselves or stand strong in their authenticity, or if they even know what they are all about in the first place.
But underneath these questions, there is a truth – the truth of your brand – and our strategy is centered around finding that truth, then expressing it in vivid technicolor. Through our well-tested branding strategy, we can help you gain clarity on what your brand’s true vision is – creating a well-rounded identity that you will feel comfortable with, and that will be inspiring to you both now and in the future.
We’ll start by developing a strong understanding of your vision for your business and what your goals are, as well as your existing competitor landscape, so that we can ensure your brand identity supports your business needs. An integral part of our brand strategy is to also target user perception and make sure we meet your user’s expectations, as well as surprise them with a deliciously ‘you’ flavor – like we did for NJPLIGA, or Masa.
Customer-centric digital brand agency – to the core
No brand exists in a vacuum. As it’s representative of your business, we recognize that the goal of any brand communication is to connect with your customer while building up to sales.
That’s why we keep our branding services focused on developing your brand identity in an extremely customer-centric way, asking ourselves what your customers care about, what state of mind they’re coming in when they interact with your brand, what the current norms are in your industry and what they will be expecting.
Through deep dive workshops, we will hone in on what the most impactful way to present your brand is, while also staying true to your authentic identity as a powerful agent of differentiation.
Put a brand on your business, and a face to our name.
We’re not only experts at creating beautiful interfaces that look good on your user’s screens — we also know how to make it easy for them to find what they need quickly, intuitively, and without frustration.
Get in touch with us today to get a free one-hour consultation where we will discuss your obstacles, goals, and vision
Frequently Asked Questions
Immediately after you drop us a message we reach out to set up a friendly call with you. Speaking to you in person is important to us, as it gives us a better glimpse into your world, ambitions, and reservations—and how to best serve you as partners. We’ll delve into the specifics of your project, sounding out how our creative solutions align with your vision and if we’re a good fit for each other. As a team of creatives passionate about embracing diverse perspectives, we also won’t be able to stop ourselves thinking (at least a little bit) about how to captivate your audience and make your brand zig when everyone else’s zags.
Don’t worry—many of our clients feel a bit lost when facing the often intimidating mountain of a new project, and creatives like us thrive in a little bit of initial uncertainty. It’s our standard practice to conduct a consultation before starting any project; this ensures that we establish a clear and well-informed starting point, setting the stage for a journey where the road ahead is distinctly defined. An integral part of our process involves diving into wide-circle brainstorming sessions, where we explore and generate many paths to success. In order to get clarity on tangible next steps, we host workshop sessions to precisely define your project goals, create an MVP, or project a strategic roadmap that everyone can get behind with confidence.
Efficiency is paramount to us. We believe in delivering high-quality results no matter what, and we always do our best to meet your expectations. In our experience, the duration of projects can vary significantly, based on complexity, scope, feedback loops, as well as your specific requirements. During initial discussions, we will delve into the specifics of your project, which will allow us to provide a clear and transparent estimate of the timeframe required straight away, ensuring your project runs a bump-free course from start to finish.
In all our projects, we’re driven by our absolute faith that, when we put diverse creative minds together to solve a problem, magic happens. That’s why we’ve layered our team like a vibrant quilt of varied experiences and backgrounds—the result is a daring collective that pioneers transformative design and helps clients outsmart even the most complex stalemates. We believe that diversity in all its forms fosters creativity and accelerates innovation, a thesis we have proven in the work we have created for our clients time and time again. From breaking brand patterns with a powerful reframe to reimagining your brand presence through audience-tuned design perspectives, we sculpt vivid creative viewpoints into functional solutions that resonate well into tomorrow. Our results show it; client testimonials prove it.
What our clients are saying
