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Inside Oak
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Brand Names That Translate Across Boundaries

March 21, 2024 No Comments

In our socially conscious era, choosing a brand name demands a keen awareness of cultural sensitivity; failure to do so can swiftly derail even the most meticulously planned products. Here is our insight into how culturally diverse creative teams can make brand names blunder-free, unique, and truly expressive—and how we did it for the legendary online dating company Match Group.

The 2 Highest Impact Tools Small Businesses can Use to Simplify Success with AI

February 1, 2024 No Comments

By now, it’s become obvious: AI isn’t just a buzzword; it’s a game-changer that can reduce costs and boost profits. For small businesses, finding out how to leverage AI without feeling overwhelmed can be a challenge—but we’ve got your back.

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What Is Product Design And Why Does It Matter?

December 5, 2022 No Comments

Understanding the basics of product design is one of the most effective ways to work more efficiently in the digital environment. It helps you deliver user-friendly products that result in happy customers.

How Companies Turned the Coronavirus Pandemic Into an Opportunity

July 12, 2022 No Comments

With an economy fuelled by human interaction, many businesses suffered from the social-distancing guidelines necessitated by the coronavirus pandemic.

Launching a company during a global pandemic

April 12, 2022 No Comments

The pandemic was still somewhat of a background noise in our daily lives. The gravity of the virus didn’t start to feel real until hospitalization numbers started climbing in our beloved home of New York.

Maven Nzeutem

How Being Myself Earned Me a Position on OAK THEORY’s Team

March 22, 2022 No Comments

Walking away from my job interview with OAK THEORY’s co-founders, Hannah Ryu and Veronica Shelton, I couldn’t escape the echo of one insightful statement that left me both insulted and blushing; “We don’t want you for your skills, we want you for your brain.”

3 Tips to Optimize Working With Clients Remotely

December 7, 2021 No Comments

The coronavirus pandemic has shifted many offices to an online workspace. Even once the pandemic is over, one in six workers employees “is projected to continue working from home or co-working at least two days a week.”

Founded in 2020, Oak Theory was born to shift the narrative, and bring some much needed perspective to the creative studio space.

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Veronica Shelton
Hannah Ryu
Anastasia Seredenko
Liz Goi
Tatiana Lipko

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