Marketing

    Drive Your ROI: Tech Solutions for High-Converting Digital Marketing for Universities

    Competition has long been fierce in academia, but recent closures of colleges and universities have heightened the stakes. Now, more than ever, every click and impression carries significant weight. In this environment, a good marketing strategy for universities is not just about intelligently allocating the budget; it’s also about demonstrating the return on investment (ROI) for each expenditure, allowing for further optimization.

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    Business

    Brand Names That Translate Across Boundaries

    In our socially conscious era, choosing a brand name demands a keen awareness of cultural sensitivity; failure to do so can swiftly derail even the most meticulously planned products. Here is our insight into how culturally diverse creative teams can make brand names blunder-free, unique, and truly expressive—and how we did it for the legendary online dating company Match Group.

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    design studio oak theory
    Founded in 2020, Oak Theory was born to shift the narrative, and bring some much needed perspective to the creative studio space.