Conversions tripled after the rebrand.
The new brand also brought Salesforce on as a sponsor.
Read the case studyRead the case studyCreative technology studio · Women-owned
Everyone has the tools now.Not everyone has the perspective.
4.9 out of 518 verified client reviews
Yes, AI can produce a website in an afternoon. Knowing what your patients, students and communities actually need from it, that still takes people who've done it before. Oak Theory is a studio led by women of color, designing for institutions that can't afford to look like everyone else.
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Client results
What perspective produces.
Three acts. Every number reported by a client, not by us.
Client outcomes
The result first. Then the story.
Site traffic up more than 50%.
Social following grew more than 10% year over year. Partners since 2023.
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A rebrand 98% of members said fit them better.
Adopted by 95% of chapters, with 100% national board approval.
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Six button styles became one design system.
A single source of truth for Optum's pharmacy experience, built for direct handoff to developers.
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One platform inside three household names.
A health savings experience that lives in CVS, Walgreens and Bank of America, each in its own brand.
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Faces for the people Wikipedia left without one.
Only 35.4% of biographies on English Wikipedia have an image. We built the campaign page that set out to change that.
Read the case studyRead the case studyIn their words
“I've only had a few experiences with branding agencies, and they've all missed something critical, the heartfelt purpose behind what we do. Oak Theory approached it in a way that felt authentic and true to our people and our values.”
Kim Moore · Executive Director, GRIP Training Institute
“We were able to complete the entire design process and get started on development in three short months… that speed, without sacrificing rigor, was amazing.”
Kemi Amin · UCSF Institute for Global Health Sciences
“What impressed me most about Oak Theory was their willingness to jump in. They delivered everything on time and were proactive about communicating timelines and progress.”
Tali Warburg Goldstein · Lynx
AI consulting & strategy
Bringing AI into your work? Start with a plan.
Most organizations don't have an AI problem… they have a prioritization problem. A hundred plausible ideas, a dozen loud vendors, one budget line. We map how work actually moves through your team, score every idea the same way, and hand you a roadmap you can fund and defend.
- 01
Map the work
Interviews with the people doing it, plus an honest inventory of your systems, data and capacity.
- 02
Score every idea
Impact, effort, risk and readiness… so the answer survives “why this and not that?”
- 03
Get the roadmap
What to do in the next 90 days, what to stage for next year, and what to leave alone. Governance included.
- 04
Own it
Documentation and working sessions your team can run with… no dependency on us.
4–8 weeks · Every use case scored · Documentation you own
Need it faster? Try the one-week AI Strategy Sprint
Institutions with real people on the other side.
HealthcareOptum · Lynx · UCSF · Jayla Health
EducationVanderbilt University · Columbia University · UCSF · Camelback Ventures
Finance & InsuranceNAAIA · Masa Finance · Pngme · NJ PLIGA
Nonprofit & Social ImpactOne Million Degrees · Wikimedia Foundation · GRIP · Urban Resource Institute
Founders
Led byperspective.
Vee and Hannah started Oak Theory in 2020 to design for the audiences institutions most often miss. Six years in, that lens is still the work… and it's why the results above look the way they do.
Meet the founders
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Tell us what you're building and who it's for. We'll tell you plainly whether we're the right studio for it.
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