Universities & Institutions
Elite Marketing for Elite Universities:
Maximize Influence, Minimize Complexity
Stay competitive, relevant, and connected with our tailored marketing strategies for university success.
Enhance your status
Master How to Market to University Students
At Oak Theory, we specialize in creating powerful marketing strategies for elite universities, leveraging our extensive experience and proven success with top-tier institutions like Columbia University, Vanderbilt University, and UCSF.
As a women-of-color owned creative agency, we’re committed to offering our partners diverse perspectives that bridge the gap between contemporary marketing trends and the importance of respecting established academic standards.
Our team’s diverse backgrounds and extensive experience in higher education ensure that your university’s marketing efforts resonate authentically with today’s audiences while safeguarding and enhancing the esteemed reputation of your institution.
Clear Metrics, Informed Decisions
Step into a partnership where evidence-based approaches and detailed analytics offer you the clarity you need to visualize your progress and make confident, informed decisions. Our methods provide the insight necessary to steer your marketing strategies away from vanity metrics and towards improving the KPIs that matter to you.
Listen & Connect through Emotive Strategies
While we place a strong emphasis on enrollment and attracting students, our marketing strategies for universities are meticulously crafted to also captivate faculty and alumni. By fostering a loyal and enthusiastic community around your institution, we help you build lasting relationships through authentic and emotive connections that boost word of mouth.
Showcase Your Elite Status
Lean into cutting-edge digital marketing strategies and uniquely creative campaigns meticulously designed to spotlight your institution’s prestige. Celebrate your remarkable achievements and stand out as a distinguished leader in the higher education landscape.
THE STATE OF THE HIGHER EDUCATION
Why Strong Marketing for Universities
Is Non-Negotiable
In an era where perception often shapes reality, investing in robust marketing initiatives is essential for universities to secure their long-term viability in an ever-changing landscape.
PROVEN TRACK RECORD
How We’ve Successfully Developed
Marketing Strategies for Universities
Top-tier universities have already transformed their marketing efforts using Oak Theory’s university marketing framework.
Our portfolio includes successful collaborations with Columbia University, Vanderbilt University, and UCSF, demonstrating
our ability to deliver exceptional results in marketing for top
tier universities.
Successfully elevated the visibility and credibility of Columbia University’s The DOOR Lab principal investigator, leading to increased opportunities for publications and speaking engagements.
Increase in sales for Vanderbilt
University’s Holiday Catalog.
Significantly improved user experience for Vanderbilt’s public safety website, enhancing accessibility and usability for visitors.
Sustained increase of 6.86% in year-over-year online apparel sales for Vanderbilt University.
“Oak Theory expertly managed our complex website migration, coordinating with 20+ stakeholders across Vanderbilt. Their team excelled in every aspect – from project management to development – and continues to be an invaluable partner to our Digital Strategies team.”
Amy Murphy, Associate Director of Digital Content Strategy at Vanderbilt University
Logotype | Visual Identity | User-Friendly Website Design
Discover how we transformed The DOOR Lab, a pioneering research center within Columbia University, into a visually compelling brand that attracts funding, talent, and recognition.
Landing Page Design | Development | Creative Storytelling | Strategic Marketing
Vanderbilt University wanted to promote their merchandise catalog in a way that honored their esteemed academic image. Find out how we struck the perfect balance between festive appeal and institutional prestige, securing a solid 15% increase in sales.
Discovery & User Research | Website Redesign | Art Direction | Style Guide Development | Competitive Analysis | Prototyping | Design System Development
Focused on enhancing user experience and promoting their renowned educational programs, the IGHS sought to modernize their website and simplify their complex proposition, removing information overwhelm for users.
University Marketing Checklist
Remove Confusion With Our Bulletproof University Marketing Checklist
Ensuring your university marketing strategy is comprehensive and effective can be challenging, but taking the time to develop a thorough plan can completely transform your results.
What would you learn
When you download our checklist, you'll discover:
- A comprehensive step-by-step framework to elevate your university’s marketing efforts
- Suggestions packed with proven tactics refined through our work with leading institutions
- Practical, actionable advice that you will be able to apply immediately
Download for free
To access the complete content, please provide us with a few details, and you’ll be reading in no time. We respect your privacy and will only send you updates relevant to your interests.
Thank you
World-Class Expertise at Your Fingertips
Explore our valuable resources designed to
enhance your university marketing strategy:
june 1, 2024
Discover essential marketing strategies for university success, specifically tailored to connect with the Gen Z audience effectively.
june 1, 2024
Learn how to implement high-impact and tech-forward website marketing strategies for universities that enhance your brand and drive recruitment.
june 1, 2024
Explore the latest tech solutions in digital marketing for universities that ensure high conversion rates and a strong ROI.
Tune Into Our ‘Under The Oak’ Podcast
How To Master University Web Redesign Strategies: Expert Insights from Kemi Amin, Former UCSF Director of Communications
Listen to a recent special episode of our ‘Under The Oak’ podcast, where we discussed the challenges and strategies surrounding university web redesign projects. Join us as we sit down with Kemi Amin, former Director of Communications at UCSF, to explore the intricacies of making communication channels for prospective students and faculty members more engaging, informative, and exciting.
Ready to enroll in your best academic year yet?
At Oak Theory, we aim to be more than just a marketing agency; we aim to become your strategic partner. Our approach is all about bringing diverse perspectives and deep insights to the table, ensuring that every strategy we create together is both innovative and authentic.
Let’s work together to create a powerful marketing strategy that drives engagement, boosts enrollment, and enhances your university’s reputation.
Contact us today to learn more about how we can help you achieve your marketing objectives and make a lasting impact.
