Growth Blazers was branching off from a different company. Oak Theory came in to reinvent their brand — creating a fresh, clean visual identity to stand out in a crowded industry.
Quick answer
Oak Theory is a web design, development, and branding studio that rebuilt the brand identity, website, and sponsorship materials for Growth Blazers, a global community of marketers and growth leaders. The rebrand included a new logo, color palette, visual identity, prospectus sponsorship decks, and website. After launch, Growth Blazers doubled their homepage conversion rate and tripled sponsorship revenue, bringing on new sponsors including Salesforce.
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About
Growth Blazers (GB) is a community of success-driven marketers and growth leaders from around the world who come together to share, support, and strategize in a single, high-growth ecosystem. They offer a global infrastructure that gives professionals access to the latest growth strategies.
Networking is a critical component of success for marketers, business people, and future leaders — and Growth Blazers is pioneering a new way to build a networking community centered on growth and professional advocacy. Oak Theory worked with the GB team to develop a brand image that felt relatable, modern, approachable, and simple, positioning them to stay competitive with industry peers.
The challenge
Growth Blazers needed a brand flexible enough to unify a global community while still differentiating each of its conferences — and practical enough that their own team could keep producing materials after handoff.
What we did
Every brand marketer knows that it is almost impossible to find a design agency capable of turning your vision into reality and delivering the project within the predefined timeframes, while still keeping it high-quality. Every rule has exceptions, and I am so happy that we've found Oak Theory! It took only a few discovery calls with Vee and Hannah to nail down the conference homepages and sponsorship prospectus redesign concepts. We enjoyed working with the team, and the final results exceeded our expectations. Most importantly, after we relaunched, the conversion rate on the landing pages doubled and we were able to 3x the revenue from sponsorships. New big brands like Salesforce joined. Modern, professional design helped us build trust, and we were able to charge a premium. Finally, we're proud to work with Oak Theory as they support inclusion as a core value — making the strategies Silicon Valley's fastest-growing companies use available to all founders and marketers.
Oak Theory designed Growth Blazers' logo, developed a color palette and overall visual approach, and built tangible visual assets for their website and marketing materials.
We ran a SWOT analysis of competing communities and conferences, then selected graphic elements and a palette that clearly differentiate GB from the rest of the industry — relatable, modern, and approachable rather than corporate.
We identified a clear master brand for Growth Blazers while creating differentiated sub-brands for each summit. Every event gets its own distinct color and graphic treatment while still feeling unmistakably part of GB — one system, many voices.
Visual consistency was enforced across every slide regardless of content type — copy-heavy, graphic-heavy, or visual-first — so every deck reads as part of one system.
With clear brand goals in place and a team ready to launch their new identity, we also designed prospectus sponsorship decks and landing page banners for their conferences.
The decks were built in a graphic editor, then transferred into Google Slides for GB's day-to-day use — an editable format so the team could confidently produce future iterations without design support.
Selected work
The Results
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Homepage conversion rate (doubled)
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Sponsorship revenue (tripled)
FAQ
Partner with Oak Theory, a branding and web design studio that's helped organizations like Growth Blazers relaunch with a brand identity that actually converts. Whether you're rebranding from scratch or refreshing an existing identity, we're here to help. Contact us today to talk through what a rebrand could look like for your organization.
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