Branding Challenges for Meghan Markle’s American Riviera Orchard
This House Beautiful article uncovers the real hurdles behind Meghan Markle’s much-anticipated lifestyle brand, American Riviera Orchard. Experts point out that the brand’s name faced significant trademark challenges, as “American Riviera” is a commonly used term for Santa Barbara and already in use by other businesses. These legal complications forced a rebranding to “As Ever,” highlighting the importance of thorough trademark research and clear brand identity.
Beyond naming issues, the article explores how Meghan’s venture also sparked conversations about originality, competition in the lifestyle space, and the complexities of launching a celebrity-led brand. Readers gain insight into the strategic decisions and lessons that can be learned from navigating the crowded world of lifestyle branding.