Brand Positioning
Bulletproof brand positioning that sets you up for success
Build a lasting, powerful brand — work with a top brand positioning agency.
Key numbers
Great design isn’t optional; it meets your audience with a strong shop front that sends a clear message: your brand is trustworthy, and your offer is valuable.
Get in touch with us to get e-commerce website that doesn’t just look like a dream – but converts effectively.
How do you know that your brand positioning truly strikes a chord with your audience?
Too often, we’ve seen the positioning of a brand decided in a closed-off meeting room, in proximity to a whiteboard featuring complex diagrams and great-sounding words… that fail to connect with what the customer really wants.
As a brand positioning agency that prides itself on a honed ability to see brands from diverse perspectives (especially your customers’) and using this as a springboard to develop a memorable visual identity, we have developed a tried-and-tested methodology to create bulletproof brand positioning.
We believe that keeping the audience’s perception in mind throughout the process is crucial in order to create a clear and compelling brand message that resonates with your entire target audience — without any blind spots.
Our formula for effective brand positioning mapping
Two things are intrinsically embedded into our process: a continual focus on the end user, and continual collaboration with you. We are committed to helping you achieve your best expression, because what we ultimately settle on should always be authentic and unique to your brand — we believe that our primary role is to ensure it also is well-rounded, so that no matter how your brand evolves in the future, your message still rings true.
We always begin by listening to you — starting with a discovery workshop that serves as a deep dive into your company, mission, values, and personality, we first aim to understand the world of your brand. Far from being ‘yes people’, we will challenge you; we will ask hard questions and dig deep to understand the real core of your brand, so that we may both see it in the truest light.
After we talk to your team and gather all the information we can, we follow up with rigorous research. Here, we’re focusing on developing a clear view on your competitive landscape (through personality and offering comparisons), analyzing the market (which gaps you can fill), and defining your real target audience. After we gain clarity on all fronts, we identify and polish your brand positioning map, which includes your brand personality, messaging, and tone of voice.
Remove the guesswork — work with a top brand positioning agency
Brand positioning is a complex, fearsome beast, and while many venture to try and figure it out on their own, getting it right is much too important to be handled ad-hoc. If you’d like to get future-proof brand positioning strategy without the headache, get in touch with us today.
Enhancing your development team’s work by embracing our expert knowledge of the best design practices will aid you in building a happy customer base, supercharge your SaaS platform’s results and help you create a more aesthetic and usable product.
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