naming
A name is worth a thousand words — let’s choose the right one
Capture the essence of your brand with a top branding and product naming agency
The importance of brand naming in numbers
Hundreds of years ago,
As a brand and a product naming agency, we can tell you that the name of your brand or product must contain the seedling of everything your audience should know about it, both consciously and subconsciously.
A strong name is like a strong handshake — it’s an anchor that helps people better understand who you are, your tone, your mission. Combining experience with common sense and a real understanding of cultural sensitivity, we will help you find a name that makes you stand out in the best way possible.
Why your brand and product name matters
In a dog-eat-dog market, we know that memorability is the building block of any successful brand. Your name is the very foundation upon which this is based; and even if you develop a crystal-clear brand strategy, a stunning visual identity, or effective website design, if your name is wrong, your entire business could be geopardized.
here’s more to a brand or product name than meets the eye — from the ‘catchiness’ factor to ease of spelling and pronunciation, from subconscious associations to phonetic symbolism, your best bet is to get a team of branding experts in a room and look at your brand and product name from every possible angle.
Achieve fail-proof brand and product name perfection
As a collective of designers and storytellers that prides itself on bringing together a multitude of diverse perspectives, our brand and product naming process is laser-focused on making sure your name carries well regardless of which markets your business may expand into.
Our approach begins with a wide brainstorming session, in which we dive deep into your existing branding and get creative about the possible names that could fit your puzzle. We take into account cultural sensitivity, are mindful of context, and screen for potential linguistic issues — so that you don’t alienate any customers or investors.
What follows is our user research phase, where we get into the nitty-gritty of it: gathering atomic insights from your potential audience, challenging our presumptions, and testing against real feedback. We then revise, brainstorm again if need be, and refine our options until we can offer you a choice of names that both fit your business strategy and inspire your audience. The very final stage is the Cursory Trademark Search, where we ensure that the names we propose and that you fall in love with are actually trademarkable and available for use.
Get it off your plate
and into the hands of experts
We believe in the power of aligned, authentic branding, and we know that choosing the right name can be transformatio-nal for any brand or product. As an expert branding studio, we’ve been helping brands find their voice for years, and we’re confident we can do the same for you.
Discover your uniqueness and start with a strong name.
Get in touch with us today.
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