Business venture/ Web application
Camelback Ventures
Empowering entrepreneurs who are people of color and women, Camelback Ventures invests in their ventures and leadership while advocating for fairness in funding. They embrace a holistic approach as they provide coaching, capital, connections, community, and curriculum to drive lasting impact.
Background
Oak Theory and Camelback Ventures share a powerful alignment in championing inclusivity and diversity. As a women-owned and diverse creative studio, Oak Theory jibes with Camelback Ventures' mission to empower entrepreneurs of color and women.
When Camelback Ventures approached us, they were seeking a collaborative partner to build a platform that would facilitate seamless knowledge sharing and create a robust support network for their ever-growing community of fellows and alumni. They sought an intuitive solution that would transcend the limitations of conventional communication channels and foster a sense of unity among their diverse pool of visionaries.
What we did
Our contribution
As a company driven by a clear vision, we decided to put Camelback’s mission at the heart of our approach. Our process began with comprehensive user research and validation, ensuring that every design decision was anchored in the needs and aspirations of the community we aimed to serve.By crafting an effective sitemap and innovative wireframes, we laid the groundwork for a user-centric platform. Our user personas, carefully crafted through workshops and research insights, became the guiding stars, shaping the platform to suit the unique requirements of each user type.
At Oak Theory, we believe in thought leadership, and so we took the lead in designing a platform that transcended the ordinary. By creating a seamless user journey, we ensured that every interaction on the platform would be intuitive and enriching. Leveraging the essence of the Camelback Ventures brand, we infused functionality with their unique brand personality, creating a connection that resonated with the community.
Our team’s dedication and expertise materialized into a visually stunning platform that exceeded expectations. With a focus on the all-important moment of onboarding, we crafted a user experience that provided fellows and alumni with gated access, enabling them to use valuable resources and gain a robust network of support. By integrating the CBV brand identity into the platform, we achieved a harmonious balance of aesthetics and functionality.
the outcome
Through our joint efforts, Oak Theory and Camelback Ventures created a central hub for knowledge and networking, fostering transparency and connectivity within the community. The platform has empowered fellows and alumni, enabling them to make informed decisions and leverage resources effectively. The engagement and performance metrics have provided valuable insights for the continuous improvement of the platform, ensuring its relevance and effectiveness in the long run.
what we made
