Launching a company during a global pandemic​

The pandemic was still somewhat of a background noise in our daily lives. The gravity of the virus didn’t start to feel real until hospitalization numbers started climbing in our beloved home of New York.

We founded OAK THEORY to do what we love – to build brands, products, and experiences that we want to see more in our world. As former colleagues, friends, and now partners, we are here to see what is possible when we come together to create. As the world changed before all of our eyes, we’ve all had to find new routines and meaning in what has felt like an endless year of uncertainty. As for us, we spent the last two months of the quarantine heads-down, refining our vision, defining our story, and building our business from the ground up. From strengthening our remote setup to the way we manage our finances, this pandemic will have its imprints in our company’s origins. Our economy and the way we do business has now changed forever.

We are devastated by the small businesses around us in Oakland and in NYC shutting down their doors for good.In spite of the current challenges, we are firm believers that people are resilient and we innovate through tough times. Whether you are a industry leader quickly shifting gears or a start up starting something new in this new reality, we’d love to partner with you. More than ever before, businesses will require stronger online presence and that’s exactly what we are here to help with. Reach out to us today, let us know how we can partner.

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