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Branding / Web App Design
Ktown
We were asked to create the digital storefront for local Korean restaurants that uplifts them through promotional and educational content that people can discover while ordering food.
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Background
At first glance, Ktown may seem like another food delivery app, except that it’s specifically for Korean cuisine. But Ktown much more than that.
Jin and his team reached out to us to design the Ktown web application to mirror the experience of exploring a Ktown in one of the major cities like NYC and LA. As you exploring a Korea town, you can find promotions and events at the restaurants and learn more about people and culture behind your favorite Korean dishes. Ktown also only takes a small flat-rate fee per delivery, so you know you’re directly supporting a local small business by ordering the food you love.
Our Journey Together (Process)
Ktown is about combining the familiarity of ordering food from your favorite food delivery services with Korean culture and values.
With this in mind, we designed an experience that users will find welcoming and easy-to-use, but with an added twist. We used colors, icons and illustrations that pay homage to Korean culture.
We paid homage to Korea’s heritage using a shade of the red found in Korea’s national flag. We also sourced icons that had a wide range of representation of Korean specific foods and items.
What we did
Creator corner
TIFFANY GOH
JR. UX Designer
"It was difficult to find authentic Korean food icons. Most “Asian food” icons were inspired by Japanese food and Chinese-American take-out."
What we Made