Design systems

Bring order to brand chaos with a modern design system

Deliver seamless brand experiences every time — work with a top design systems studio

For a long time, the only resource marketers could lean on to maintain a cohesive and consistent brand image was an old ‘Brand Bible’ document that sat forgotten somewhere on a dusty server.
That has changed.

In a world that is as fast-paced as a New York coffee shop, static solutions just won’t cut it anymore — and will most likely cause your brand to deliver a broken, incoherent, and inconsistent brand experience. Without modern design solutions in place, even the most devout brand guardians can struggle to keep up.

A dynamic design library for a dynamic brand

This is where design systems come in — a best practice, modern, future-proof solution for managing your brand image at scale. Allowing for efficiency and consistency of branding across your entire digital estate, design systems are a must for any brand looking to grow harmoniously.

Implementing a design system is an investment into your brand’s future that gives it the space and flexibility it needs to evolve naturally, easily, and quickly. As a long-term solution that will help your brand adapt to any evolutions, it will eradicate the daunting need to keep editing and reviewing your entire brand guidelines.

What your modern design system will look like

Practically speaking, your brand design system will be a comprehensive online library of reusable components; guided by your own standards and aesthetic, it will be a home for all things brand to sit together in one place. It will be easy to access, use, and maintain, as well as scalable and adaptable, ensuring that your brand’s design evolves with your business and doesn’t lag behind.

In a recent collaboration with Lynx, we created an atomic design system that spanned across their entire online platform. From the foundations (e.g. typography and color palette) to a full-scale design library of components (e.g. logo, icons, and illustrations), from single modules to entire pages, we created a one-stop-shop where the entire team could get immediate clarity on the most up-to-date visual language of the brand.

Usher your brand into the modern age

Developing your very own design pattern library most likely sounds like a beautiful, yet difficult to achieve dream. As a design systems agency with years of experience, we know the blockers you may have in your way — and we also know how to get around them, so that you can be free to achieve brand perfection.

We’d love to hear from you. Let’s grab a coffee and chat through your design system needs.

Frequently Asked Questions

If I got in touch with you today, what would happen next?

Immediately after you drop us a message we reach out to set up a friendly call with you. Speaking to you in person is important to us, as it gives us a better glimpse into your world, ambitions, and reservations—and how to best serve you as partners. We’ll delve into the specifics of your project, sounding out how our creative solutions align with your vision and if we’re a good fit for each other. As a team of creatives passionate about embracing diverse perspectives, we also won’t be able to stop ourselves thinking (at least a little bit) about how to captivate your audience and make your brand zig when everyone else’s zags.

I'm not sure where to start. Can you help me figure it out?

Don’t worry—many of our clients feel a bit lost when facing the often intimidating mountain of a new project, and creatives like us thrive in a little bit of initial uncertainty. It’s our standard practice to conduct a consultation before starting any project; this ensures that we establish a clear and well-informed starting point, setting the stage for a journey where the road ahead is distinctly defined. An integral part of our process involves diving into wide-circle brainstorming sessions, where we explore and generate many paths to success. In order to get clarity on tangible next steps, we host workshop sessions to precisely define your project goals, create an MVP, or project a strategic roadmap that everyone can get behind with confidence.

How long does a typical project take?

Efficiency is paramount to us. We believe in delivering high-quality results no matter what, and we always do our best to meet your expectations. In our experience, the duration of projects can vary significantly, based on complexity, scope, feedback loops, as well as your specific requirements. During initial discussions, we will delve into the specifics of your project, which will allow us to provide a clear and transparent estimate of the timeframe required straight away, ensuring your project runs a bump-free course from start to finish.

How are you different from other studios?

In all our projects, we’re driven by our absolute faith that, when we put diverse creative minds together to solve a problem, magic happens. That’s why we’ve layered our team like a vibrant quilt of varied experiences and backgrounds—the result is a daring collective that pioneers transformative design and helps clients outsmart even the most complex stalemates. We believe that diversity in all its forms fosters creativity and accelerates innovation, a thesis we have proven in the work we have created for our clients time and time again. From breaking brand patterns with a powerful reframe to reimagining your brand presence through audience-tuned design perspectives, we sculpt vivid creative viewpoints into functional solutions that resonate well into tomorrow. Our results show it; client testimonials prove it.

What our clients are saying