naming
A name is worth a thousand words — let’s choose the right one
Capture the essence of your brand with a top branding and product naming agency
The importance of brand naming in numbers
Hundreds of years ago,
As a brand and a product naming agency, we can tell you that the name of your brand or product must contain the seedling of everything your audience should know about it, both consciously and subconsciously.
A strong name is like a strong handshake — it’s an anchor that helps people better understand who you are, your tone, your mission. Combining experience with common sense and a real understanding of cultural sensitivity, we will help you find a name that makes you stand out in the best way possible.
Why your brand and product name matters
In a dog-eat-dog market, we know that memorability is the building block of any successful brand. Your name is the very foundation upon which this is based; and even if you develop a crystal-clear brand strategy, a stunning visual identity, or effective website design, if your name is wrong, your entire business could be geopardized.
here’s more to a brand or product name than meets the eye — from the ‘catchiness’ factor to ease of spelling and pronunciation, from subconscious associations to phonetic symbolism, your best bet is to get a team of branding experts in a room and look at your brand and product name from every possible angle.
Achieve fail-proof brand and product name perfection
As a collective of designers and storytellers that prides itself on bringing together a multitude of diverse perspectives, our brand and product naming process is laser-focused on making sure your name carries well regardless of which markets your business may expand into.
Our approach begins with a wide brainstorming session, in which we dive deep into your existing branding and get creative about the possible names that could fit your puzzle. We take into account cultural sensitivity, are mindful of context, and screen for potential linguistic issues — so that you don’t alienate any customers or investors.
What follows is our user research phase, where we get into the nitty-gritty of it: gathering atomic insights from your potential audience, challenging our presumptions, and testing against real feedback. We then revise, brainstorm again if need be, and refine our options until we can offer you a choice of names that both fit your business strategy and inspire your audience. The very final stage is the Cursory Trademark Search, where we ensure that the names we propose and that you fall in love with are actually trademarkable and available for use.
Get it off your plate
and into the hands of experts
We believe in the power of aligned, authentic branding, and we know that choosing the right name can be transformatio-nal for any brand or product. As an expert branding studio, we’ve been helping brands find their voice for years, and we’re confident we can do the same for you.
Discover your uniqueness and start with a strong name.
Get in touch with us today.
Frequently Asked Questions
Immediately after you drop us a message we reach out to set up a friendly call with you. Speaking to you in person is important to us, as it gives us a better glimpse into your world, ambitions, and reservations—and how to best serve you as partners. We’ll delve into the specifics of your project, sounding out how our creative solutions align with your vision and if we’re a good fit for each other. As a team of creatives passionate about embracing diverse perspectives, we also won’t be able to stop ourselves thinking (at least a little bit) about how to captivate your audience and make your brand zig when everyone else’s zags.
Don’t worry—many of our clients feel a bit lost when facing the often intimidating mountain of a new project, and creatives like us thrive in a little bit of initial uncertainty. It’s our standard practice to conduct a consultation before starting any project; this ensures that we establish a clear and well-informed starting point, setting the stage for a journey where the road ahead is distinctly defined. An integral part of our process involves diving into wide-circle brainstorming sessions, where we explore and generate many paths to success. In order to get clarity on tangible next steps, we host workshop sessions to precisely define your project goals, create an MVP, or project a strategic roadmap that everyone can get behind with confidence.
Efficiency is paramount to us. We believe in delivering high-quality results no matter what, and we always do our best to meet your expectations. In our experience, the duration of projects can vary significantly, based on complexity, scope, feedback loops, as well as your specific requirements. During initial discussions, we will delve into the specifics of your project, which will allow us to provide a clear and transparent estimate of the timeframe required straight away, ensuring your project runs a bump-free course from start to finish.
In all our projects, we’re driven by our absolute faith that, when we put diverse creative minds together to solve a problem, magic happens. That’s why we’ve layered our team like a vibrant quilt of varied experiences and backgrounds—the result is a daring collective that pioneers transformative design and helps clients outsmart even the most complex stalemates. We believe that diversity in all its forms fosters creativity and accelerates innovation, a thesis we have proven in the work we have created for our clients time and time again. From breaking brand patterns with a powerful reframe to reimagining your brand presence through audience-tuned design perspectives, we sculpt vivid creative viewpoints into functional solutions that resonate well into tomorrow. Our results show it; client testimonials prove it.
What our clients are saying
