Masa Finance
CRYPTO / BRANDING & WEBSITE
Participating as a design extension of Masa’s team, we were tasked with optimizing their web app wireframes by hyperfocusing on their primary target audience’s needs. In this same initiative, we designed the interface while elevating their existing brand with updated font styles, color palettes and illustrations.

Prioritizing specific screens and flows on the web app allowed for an agile approach to design, testing and dev – shortening our project timeline significantly.

Eigen Sense
GAS & ELECTIC AI
Eigen Sense by Eigen Patterns develops collaborative anomaly detection and pattern recognition systems that blend machine learning and human insight, to deliver powerful real-time monitoring capabilities.

Focused on the users’ main day-to-day objectives, we designed Eigen Sense’s first ever SaaS platform to provide concurrent real time monitoring of an entire network with optimal workflow for alert detection and user action.

Eyeview
MARKETING
We partnered with Eyeview’s VideoIQ team to design a new feature on their existing platform that we called the Audience Management Tool or “AMT” for short.

While there were many metrics measured for success, our primary goal was to make campaign management scalable, more efficient, and making the teams’ work on the platform more pleasant. Prior to progressing with designs, we conducted user testing, technical planning & user journey mapping, along with product architecture planning.