Marketing • OAK THEORY

The 3 Non-Negotiable Marketing Strategies for Universities to Connect with Gen Z in 2024

June 6, 2024 No Comments

Recent years have seen a significant shift in the landscape of higher education, leaving universities to navigate turbulent waters as they strive to connect with the seemingly elusive Gen Z cohort.

Drive Your ROI: Tech Solutions for High-Converting Digital Marketing for Universities

June 6, 2024 No Comments

Competition has long been fierce in academia, but recent closures of colleges and universities have heightened the stakes. Now, more than ever, every click and impression carries significant weight. In this environment, a good marketing strategy for universities is not just about intelligently allocating the budget; it’s also about demonstrating the return on investment (ROI) for each expenditure, allowing for further optimization.

The 5 Bulletproof Website Marketing Strategies for University Branding and Recruitment

June 6, 2024 No Comments

Navigating the landscape of higher education marketing is no easy feat. As a university, you’re not just competing with other institutions—you’re vying for the hearts and minds of prospective students and their families, who rightfully see education as a significant investment.

How Brands Are Bringing a Personal Approach To Marketing

March 20, 2022 No Comments

In a new age where celebrities tell you to text them and where brands partner with social media influencers, companies are shifting their marketing strategies to incorporate a more personal touch.

The 3 Non-Negotiable Marketing Strategies for Universities to Connect with Gen Z in 2024

Drive Your ROI: Tech Solutions for High-Converting Digital Marketing for Universities

The 5 Bulletproof Website Marketing Strategies for University Branding and Recruitment

How Brands Are Bringing a Personal Approach To Marketing

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