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Design
Technology
Business
Inside Oak
- Press
Podcast

Branding

How to Align Design Teams with Brand Guidelines and Drive Brand Consistency

January 8, 2025 No Comments

Drive brand consistency by transforming fragmented design processes with pattern libraries and clear guidelines that align teams across digital touchpoints.

The 5 Bulletproof Website Marketing Strategies for University Branding and Recruitment

June 6, 2024 No Comments

Navigating the landscape of higher education marketing is no easy feat. As a university, you’re not just competing with other institutions—you’re vying for the hearts and minds of prospective students and their families, who rightfully see education as a significant investment.

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What Is Product Design And Why Does It Matter?

December 5, 2022 No Comments

Understanding the basics of product design is one of the most effective ways to work more efficiently in the digital environment. It helps you deliver user-friendly products that result in happy customers.

How Brands are Encouraging Customers to Vote

March 30, 2022 No Comments

You can’t order an Uber ride without being told you’d save money on trips to and from poll sites come Election Day. You can’t browse for shoes on the Nike website without seeing information blocks of why it is important for people to vote. You can’t open Facebook or Instagram without first being notified of the location of your nearest poll site.

How Brands Are Bringing a Personal Approach To Marketing

March 20, 2022 No Comments

In a new age where celebrities tell you to text them and where brands partner with social media influencers, companies are shifting their marketing strategies to incorporate a more personal touch.

Founded in 2020, Oak Theory was born to shift the narrative, and bring some much needed perspective to the creative studio space.

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Veronica Shelton
Hannah Ryu
Anastasia Seredenko
Liz Goi
Tatiana Lipko

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