MOBILE APPLICATION DESIGN
Keep your mobile app’s users coming back.
Here’s our recipe to user-centric design
On average, 70,000 new Android apps are released in the Google Play Store, and 30,000 new apps released on the App Store. That’s not every year – but every single month. So, how can you make sure your mobile application stands out, brings true value to your users, and establishes a long-term relationship with them?
We believe that inclusive, user-centric design should be an integral part of any mobile app’s development process. Your app’s loyal users are your lifeblood; that’s why, as a design partner, we always keep the user in mind – and our process is always focused both on what will best serve them, as well as helping you reach your business goals.
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Our process to mobile app design success.
Great mobile app design is a mixture of art and science. It’s poetry and psychology. It’s about more than just creating a beautiful interface that looks good on your user’s phones — it’s about crafting an experience that makes them feel happy, well served, and confident in their ability to navigate your app.
As a result, our process starts with a simple question that always stays front of mind: What does your app help your users to do?
This is where we define the scope of functionality for your app, as well as its primary purpose. It’s also where we start thinking about how users will interact with it – and how design can best support them.
As a mobile app design studio, we’ll take you through the process step by step, and help you avoid the pitfalls that have become all too common in today’s world of quick-to-market apps.
We’ll design your mobile application for the future, not just now.
Great mobile app design is a mixture of art and science. It’s poetry and psychology. It’s about more than just creating a beautiful interface that looks good on your user’s. The world is changing, fast. In order to ensure your work’s longevity and performance over time, it’s important to consider what you envision your app to look like in 2 – even 5 years. Thinking ahead enables us to build the right foundation today, so that our design solution can evolve with you, and your audience, into tomorrow.
In our work with Enchanted Blocks, a simple yet immersive block puzzle game, we made a point of using industry-leading technology (e.g. Unity). This allowed us to ensure the app was performing to current standards – and that the design would look fresh for as long as possible.
One of the most challenging aspects of this project was that we had to design with a very specific target audience in mind. There’s a language to mobile games, especially puzzle ones, and we knew that our design for Enchanted Blocks had to fit right into those expectations – while also exciting and stimulating the users’ interest in a novel way. However, we didn’t want to just target the audience who we knew loved this game genre; together with the client, we decided to challenge ourselves to design this classic game in a way that would make it appealing to a whole new audience.
Truly great mobile apps live and breathe good UX
We’re not only experts at creating beautiful interfaces that look good on your user’s screens — we also know how to make it easy for them to find what they need quickly, intuitively, and without frustration.
If you want to partner with a mobile app design company whose services work for you and your business needs, while always ensuring that the end user will be satisfied, then get in touch with us today.
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