This is done in a very one-dimensional manner, where the audience is passively taking in what they can. But what if you could excite them by waking them up from their scrolling slumber? What if you could allow the audience feel like you genuinely care about their needs and are interested in giving them solutions?
Give your audience a voice and allow them to feel the power of choice through interactive content. Interactive content engages them with your brand and can drive them towards greater satisfaction. By capturing the attention of your audience, as well as tapping into those of new audiences, you can help your marketing and branding stand out from the rest.
Quizzes: The process of answering questions and instantly receiving a result at the end is oddly satisfying.
It’s no wonder people love to take quizzes about anything. Quizzes stimulate the audience by testing their knowledge about a subject, getting their opinions on a relevant matter, discovering topics they are passionate about, and generate first-party data that can be used for future content initiatives. According to digital marketing analytics company Buzzsumo, quizzes are the most engaging type of interactive content when it comes to participation, activity, and reach.
Interactive Videos Nowadays, moving content alone isn’t enough. The content itself has to be able to capture the ever-dwindling attention span.
Interactive videos allow the audience to interact and dictate how the rest of the video unfolds. These videos can be done in a number of ways, namely via live-streaming or decision-making. This personalization offers you the potential to many benefits, increasing conversion rates and engagement. Warner Bros. used interactive video in a campaign targeted towards millennials. The campaign boosted ticket sales and helped to grow awareness of its box office release, “Focus.”
Polls It should come at no surprise to know that people want their opinions to be heard. With polls, the audience makes one click and can watch the immediate impact it has.
Polls encourage engagement without being forceful or aggressive. This is an excellent opportunity to engage with your audience and get real-time feedback on how they feel about your brand. Polls help you reach more people. Anyone can quickly choose and click between two answers.
Games Never underestimate the power of a good game.
They keep the audience lingering to try and re-try the different options available to them. Games allow active participation and force the audience to think “outside the box.” Gaming is the best example of how fun and marketing are tied in the form of interactive content to woo the audience. When the game is fun enough to keep the audience engaged and loyal, the sales options become endless.
Take Pokemon Go for example. Putting the audience in a role-playing position with options of augmented reality, the application was able to generate $206 million in sales within the first four weeks of launch. Convinced interactive content is worth exploring? Oak Theory can help you take it further from here. We can help your company adapt during this unprecedented time. While it might be difficult, you’re not alone. If you’d like some tips for how to optimize working with clients remotely, check out our blog post here. We can help your company transition during this time to be digital-first. Find out more here.
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