Marketing • OAK THEORY

Diverse group of Gen Z students walking and laughing together on campus, representing key university marketing trends that emphasize authentic representation, inclusivity, and genuine student experiences in higher education outreach.

Top University Marketing Trends to Watch in 2025: Engaging Gen Z Students

January 21, 2025 No Comments

Discover university marketing trends that uses higher education web design, social media strategies, and student engagement tools to attract Gen Z students in 2025.

How to Align Design Teams with Brand Guidelines and Drive Brand Consistency

January 8, 2025 No Comments

Drive brand consistency by transforming fragmented design processes with pattern libraries and clear guidelines that align teams across digital touchpoints.

A group of smiling people coming together in a circle to support each other.

Dynamic Cultural Competence: Reaching More Communities with a Diverse Team

October 28, 2024 No Comments

Cultural competence transforms nonprofit marketing, fostering authentic connections with diverse communities. It enables nonprofits to create meaningful dialogues that resonate deeply with varied audiences.

Diverse hands of various skin tones join together in a circle, symbolizing unity and collaboration in a nonprofit organization. The hands, viewed from above, represent people from different backgrounds coming together for a common purpose, illustrating the inclusive nature of nonprofit work and community engagement.

6 Direct-Impact Strategies for Nonprofit Organizations: Elevate Web Presence, Attract More Donors & Increase Awareness

September 17, 2024 No Comments

Authentic engagement is crucial for mission-based organizations to build trust, foster loyalty, and drive long-term donor support in an increasingly digital world. Discover six direct-impact strategies to enhance online presence, attract more donors, and increase awareness while maintaining authenticity in all communications and actions.

flat lay of different web pages to show web design trends over the 2020s

Then, Now & Next: The Evolution of Web Design Trends and Key Changes of the 2020s

September 11, 2024 No Comments

Web design has undergone a remarkable transformation over the last five years. The rapid pace of technological advancements and shifting user expectations have driven the industry toward new frontiers, continuously shaping web design trends.

The 3 Non-Negotiable Marketing Strategies for Universities to Connect with Gen Z in 2024

June 6, 2024 No Comments

Recent years have seen a significant shift in the landscape of higher education, leaving universities to navigate turbulent waters as they strive to connect with the seemingly elusive Gen Z cohort.

Drive Your ROI: Tech Solutions for High-Converting Digital Marketing for Universities

June 6, 2024 No Comments

Competition has long been fierce in academia, but recent closures of colleges and universities have heightened the stakes. Now, more than ever, every click and impression carries significant weight. In this environment, a good marketing strategy for universities is not just about intelligently allocating the budget; it’s also about demonstrating the return on investment (ROI) for each expenditure, allowing for further optimization.

The 5 Bulletproof Website Marketing Strategies for University Branding and Recruitment

June 6, 2024 No Comments

Navigating the landscape of higher education marketing is no easy feat. As a university, you’re not just competing with other institutions—you’re vying for the hearts and minds of prospective students and their families, who rightfully see education as a significant investment.

How to Use Instagram Stories For Your Business

June 29, 2022 No Comments

Among all the social media sites, Instagram reigns supreme when it comes to the number of users and popularity. With well over 1 billion monthly users, the platform has become one of the most popular outlets for teens and young adults to share photography, designs, videos, as well as find communities that align with their interests and beliefs.

4 Exciting Ways to Boost Engagement via Interactive Content

May 10, 2022 No Comments

Most of us live in the world of social media, so we now find ourselves mindlessly scrolling through apps and watching countless hours of video content. On average, this is done globally for about two hours and 20 minutes a day.

Top University Marketing Trends to Watch in 2025: Engaging Gen Z Students

How to Align Design Teams with Brand Guidelines and Drive Brand Consistency

Dynamic Cultural Competence: Reaching More Communities with a Diverse Team

6 Direct-Impact Strategies for Nonprofit Organizations: Elevate Web Presence, Attract More Donors & Increase Awareness

Then, Now & Next: The Evolution of Web Design Trends and Key Changes of the 2020s

The 3 Non-Negotiable Marketing Strategies for Universities to Connect with Gen Z in 2024

Drive Your ROI: Tech Solutions for High-Converting Digital Marketing for Universities

The 5 Bulletproof Website Marketing Strategies for University Branding and Recruitment

How to Use Instagram Stories For Your Business

4 Exciting Ways to Boost Engagement via Interactive Content

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